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Message: <blockquote data-quote="59panhead" data-source="post: 2140" data-attributes="member: 133">From Wikipedia, the free encyclopedia<table style='width: 100%'><tr><td>[ATTACH=full]866[/ATTACH]</td><td>The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a <a href="https://en.wikipedia.org/wiki/Product_(business)" target="_blank">product</a> is the <a href="https://en.wikipedia.org/wiki/Price" target="_blank">price</a> at which its <a href="https://en.wikipedia.org/wiki/Manufacturer" target="_blank">manufacturer</a> notionally recommends that a retailer sell the product.</td></tr></table>Suggested pricing methods may conflict with <a href="https://en.wikipedia.org/wiki/Perfect_competition" target="_blank">competition theory</a>, as they allow prices to be set higher than would be established by supply and demand. <a href="https://en.wikipedia.org/wiki/Resale_price_maintenance" target="_blank">Resale price maintenance</a>—fixing prices—goes further than suggesting prices, and is illegal in many countries.Retailers may charge less than the suggested retail price, depending upon the actual <a href="https://en.wikipedia.org/wiki/Wholesale" target="_blank">wholesale</a> cost of each item, usually purchased in bulk from the manufacturer, or in smaller quantities through a <a href="https://en.wikipedia.org/wiki/Distribution_(business)" target="_blank">distributor</a>. The suggested price is sometimes unrealistically high, so the seller can appear to be offering a discount.List price often cannot be compared directly internationally as products may differ in detail, sometimes due to different regulations, and list prices may or may not include taxes.</blockquote>